We here at Bad River Outdoors are paving the way to a better outdoor experience. Our commitment to excellence starts by providing top notch Customer Service that goes back to old school principles. We personally address all of our customers’ needs on an individual basis. We pride ourselves on manufacturing the highest quality, American-made products available today. All of our products are backed by a 100% Lifetime Guarantee.

The staff of BRO has spent many years in the field developing our products. Based on these years of experience in the outdoors, we have designed no-nonsense products to accurately range your game while at full-draw. These tools will revolutionize bowhunting.

You can count on us to follow through with our commitment to you and the bowhunting industry. We thank all involved in the forward movement of this company and all that we stand for! God bless all of you and the good ol’ USA!

Tom Smith and Ed Humpert
A Couple of "Bad River Boys"